The marketing automation platform Intilery was commissioned by the provider of the digital insurance industry iGO4 to provide systems for its CRM.
The Intilery platform was founded in 2012 by Gareth James, the former CIO of the Hut Group, and Tom McMillen.
Intilery will assist the insurance provider in communicating with consumers in implementing its growth plans.
The platform worked on its rebranding with Entyce Creative in early January this year, working with clients such as The Range, People’s Energy and Vanarama.
Gareth James, Co-Founder and CEO of Intilery, said, “We were impressed with the ambition iGO4 has shown to fully leverage the power and potential of the Intilery platform, particularly the marketing automation customer travel side of the product. We look forward to helping iGO4 realize its ambitions and increasingly innovative approach by leveraging Intilery’s advanced individual customer view and ability to communicate with customers in a timely manner. “
Matt Munro, CEO of iGO4, added, “We have very ambitious growth targets and plan to achieve them by working smarter and smarter. So it was important to work with a powerful CRM platform that gives us the flexibility to be smart and innovative. Intilery has that power and the team behind it has insurance industry experience, which helps them understand the nuances of our industry. “
